The book is a compilation of leading voices of the campaign for an increase in social responsibility and ‘Thinking Ethics' project has provided the opportunity to hear from people passionate about ethics in their field. The book focuses on the need for better motivation for CSR and financial or marketing motivation are not necessarily part of them. The book is meant to be forward-thinking, interdisciplinary and multicultural. It also attempts to identify future scenarios and possible trends of change and what might drive them. The book covers a wide range of industries from society to business to the media. It has been compiled based on the ‘Thinking Ethics' project event held in Geneva in the year 2005.